Privacy policy

Last update: 06.08.2024

Thank you for your interest in IMKO and our products (moisture measurement technology – developed by experts for experts). IMKO is a company of the Endress+Hauser Group. In the following, we inform you in accordance with the applicable data protection regulations, in particular the General Data Protection Regulation (GDPR), about the type and scope of personal data that we process.

• as part of your visit to our website and use of our services,
• on our social media presences,
• as part of the communication with you,
• in the context of direct marketing, in particular the sending of newsletters

(hereinafter jointly referred to as the “Website”), for what purposes and on what legal basis we use this data and your rights as a data subject.

1. General information
2. Data protection at a glance

(1) General information

The following information provides a simple overview of what happens to your personal data when you visit this website. Personal data is any data that can be used to identify you personally. Detailed information on the subject of data protection can be found in our data protection declaration listed below this text.

(2) Data collection on this website

Who is responsible for data collection on this website?

Data processing on this website is carried out by the website operator. You can find the operator’s contact details in the legal notice of this website.

(3) How do we collect your data?

On the one hand, your data is collected when you provide it to us. This may, for example, be data that you enter in a contact form.

Other data is collected automatically or with your consent by our IT systems when you visit the website. This is primarily technical data (e.g. internet browser, operating system or time of page view). This data is collected automatically as soon as you enter this website.

(4) What do we use your data for?

Some of the data is collected to ensure that the website is provided without errors. Other data can be used to analyze your user behavior.

(5) What rights do you have with regard to your data?

You have the right to receive information about the origin, recipient and purpose of your stored personal data free of charge at any time. You also have the right to request the correction or deletion of this data. If you have given your consent to data processing, you can revoke this consent at any time for the future. You also have the right to request the restriction of the processing of your personal data under certain circumstances. Furthermore, you have the right to lodge a complaint with the competent supervisory authority.

You can contact us at any time at the address given in the legal notice if you have further questions on the subject of data protection.

(6) Analysis tools and tools from third-party providers

When you visit our website, your surfing behavior may be statistically evaluated. This is mainly done using cookies and so-called analysis programs. You can find detailed information on this in the following privacy policy.

2. Responsible person, data protection officer

Responsible within the meaning of Art. 4 No. 7 GDPR is

IMKO Micromodultechnik GmbH

Am Reutgraben 2, 76275 Ettlingen (Germany)

Phone: (+49) 07243/59210

Fax: (+49) 07243/5921-40

E-mail: info@imko.de

hereinafter referred to as “IMKO”, “we” or “us”. Further information about the provider can be found in our legal notice.

You can contact the data protection officer by post at the above address with the addition “Attn. data protection officer”, by telephone: (+49) 07243 – 5921-0 or by e-mail: datenschutz_imko@fgvw-unternehmensberatung.de.

3. Type of data processed

• Master data (e.g., customer master data, such as names, addresses)
• Account data (login, PW # hash)
• Contact details (e.g., e-mail, telephone numbers)
• Communication data and history
• Content data (e.g., text entries, photographs, videos)
• Contract data (e.g., subject matter of the contract, term, customer category)
• Payment data (e.g., bank details, payment history)
• Usage data (e.g., pages visited, interest in content, access times)
• Meta/communication data (e.g., device information, IP addresses)
• Data according to section C (data processing by third-party providers)
• Data according to section D (social media)

4. Category of affected persons

Our website is aimed at visitors and users of our website and online services, including e-commerce functionalities for our customers where applicable. Accordingly, we process data from the following groups of people:

• Visitors and users of the website and online offers
• Customers, interested parties and business partners
• Newsletter subscribers and direct marketing in existing customer relationships
• Other communication partners

In the following, we also refer to the persons concerned collectively as “users”.

5. Your rights
6. a) Rights according to Art. 15 ff. GDPR

The data subject shall have the right to obtain from the controller confirmation as to whether or not personal data concerning him or her are being processed, and, where that is the case, access to the personal data and the information specified in Art. 15 GDPR.

Under certain legal conditions, you have the right to rectification under Art. 16 GDPR, the right to restriction of processing under Art. 18 GDPR and the right to erasure (“right to be forgotten”) under Art. 17 GDPR.

You also have the right to receive the data provided by you in a structured, commonly used and machine-readable format (right to data portability) in accordance with Art. 20 GDPR, provided that the processing is carried out by automated means and is based on consent pursuant to Art. 6 para. 1 sentence 1 lit. a) or Art. 9 para. 2 lit. a) or on a contract pursuant to Art. 6 para. 1 lit. b) GDPR.

1. b) Withdrawal of consent pursuant to Art. 7 (3) GDPR

If the processing is based on consent, you can withdraw your consent to the processing of personal data at any time. Please note that the revocation only takes effect for the future. Processing that took place before the revocation is not affected.

1. c) Right of appeal

You have the option of lodging a complaint with us or with a data protection supervisory authority (Art. 77 GDPR). The competent supervisory authority in Baden-Württemberg is

The State Commissioner for Data Protection and Freedom of Information, P.O. Box 10 29 32, 70025 Stuttgart, Tel.: 0711/615541-0, FAX: 0711/615541-15, e-mail: poststelle@lfdi.bwl.de.

1. d) Right to object pursuant to Art. 21 GDPR

In addition to the aforementioned rights, you have the right to object as follows:

(1) Individual right to object: You have the right to object, on grounds relating to your particular situation, at any time to processing of personal data concerning you which is based on point (e) of sentence 1 of Art. 6(1) GDPR (data processing in the public interest) and point (f) of sentence 1 of Art. 6(1) GDPR (data processing on the basis of a balance of interests). lit. f) GDPR (data processing on the basis of a balancing of interests); this also applies to a profile based on this provision within the meaning of Art. 4 No. 4 GDPR.

If you object, we will no longer process your personal data unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms or the processing serves the establishment, exercise or defense of legal claims.

(2) Right to object to the processing of data for advertising purposes: In individual cases, we process your personal data in order to engage in direct advertising. You have the right to object at any time to the processing of personal data concerning you for the purpose of such advertising; this also applies to profiling, insofar as it is associated with such direct advertising. If you object to processing for direct marketing purposes, we will no longer process your personal data for these purposes.

6 General information on the disclosure of data to third parties

Apart from the cases described in this data protection declaration, your personal data will not be sold, passed on or otherwise distributed to third parties without your express consent.

Within IMKO, access to your data is granted to those departments that need it to fulfill our contractual and legal obligations or to protect legitimate interests. Furthermore, affiliated companies of the Endress+Hauser Group as well as service providers and vicarious agents employed by us and authorities or third parties may receive data for these purposes.

Service providers, vicarious agents, etc. commissioned by us are contractually obliged to comply with the applicable data protection laws.

As part of the hosting of our website, your data processed by us is processed by the provider Amazon Web Services, Inc. working for us on the basis of an order processing contract.

Advertising emails are sent using the services and IT systems of external service providers Inxmail and Mailchimp, which we have commissioned as part of order processing. Further information on this can be found below.

In order to provide you with targeted information and advice about products, we or service providers may use web analysis tools, in particular tracking technology, on our behalf. These enable needs-based communication and advertising. Further information on this can be found below.

7. Storage period

We process and store your personal data as long as it is necessary for the fulfillment of our contractual and legal obligations. We delete your personal data as soon as it is no longer required for the above-mentioned purposes. Personal data may be stored for the period during which claims can be asserted against our companies (statutory limitation periods of three or up to thirty years). We also store your personal data insofar as we are legally obliged to do so. Corresponding proof and retention obligations arise from commercial, tax and social security regulations, usually 6 or 10 years.

8. Safety

We have taken technical and organizational security measures (Art. 24, 32 GDPR) to protect your personal data from loss, destruction, manipulation and unauthorized access. All our employees and all third parties involved in data processing are obliged to comply with the applicable data protection laws and to handle personal data confidentially.

This site uses SSL or TLS encryption for security reasons and to protect the transmission of confidential content, such as orders or inquiries that you send to us as the site operator. You can recognize an encrypted connection by the fact that the address line of the browser changes from “http://” to “https://” and by the lock symbol in your browser line.

9. Changes to our privacy policy

We reserve the right to change our security and data protection measures if this becomes necessary due to technical developments or legal changes. In such cases, we will also adapt our privacy policy accordingly. Please therefore note the current version of our privacy policy.

1. Visiting our website
2. Purpose of the processing

We use your personal data for the following purposes:

• Provision of the website and the online offer, its functions and content.
• For creating and managing your personal customer account.
• To identify you as a contractual partner.

• For the processing of your online purchases with us. This includes your orders and returns of purchases via our website, processing of payment, as well as notifications regarding delivery status and any problems with delivery. Your personal data may also be processed for the handling of complaints or in the event of warranty claims.
• For answering contact requests and communicating with users.

• For the assertion, enforcement, exercise or defense of and against legal claims and legal disputes, as well as for the detection, investigation and prevention of criminal offenses.
• For safety measures.
• To measure reach (e.g. access statistics, recognition of returning visitors).
• For the purpose of direct marketing, e.g. in the form of an advertising email or postal advertising.
• Remarketing.
• Safety measures.
• Tracking (e.g. interest/behavioral profiling, use of cookies).
• Server monitoring and error detection.
• Surveys and questionnaires (e.g. surveys with input options, multiple choice questions).
• Contractual benefits and service.
• Managing and responding to inquiries.
• Target group formation (determination of target groups relevant for marketing purposes or other output of content)

2. Provision of the website and log files

When using the website for informational purposes only, i.e. if you do not register or otherwise provide us with information, we only collect the personal data that your browser automatically transmits to our server. If you wish to view our website, we collect the following data, which is technically necessary for us to display our website to you and to ensure stability and security (legal basis is Art. 6 para. 1 lit. f) GDPR):

• IP address
• Geolocalization
• Date and time of the request
• Time zone difference to Greenwich Mean Time (GMT)
• Content of the request (specific page)
• Access status/HTTP status code
• Amount of data transferred in each case
• Website from which the request comes
• Browser as well as language and version of the browser software
• Operating system and its interface

The IP addresses of users are deleted or anonymized after the end of use. In the case of anonymization, the IP addresses are changed in such a way that the individual details about personal or factual circumstances can no longer be assigned to a specific or identifiable natural person, or only with a disproportionate amount of effort.

3. Cookies

In addition to the aforementioned log file data, cookies are stored on your computer when you use our website.

In addition to the aforementioned log file data, cookies are stored on your computer when you use our website. Cookies are small text files that are assigned to the browser you are using and stored on your hard disk and through which certain information flows to the body that sets the cookie (in this case us). Cookies cannot execute programs or transmit viruses to your computer. They are used to make the website more user-friendly and effective overall.

(2) Use of cookies:

1. a) This website uses the following types of cookies, the scope and function of which are explained below:

Session cookies (see b)

Persistent cookies (see c).

1. b) Session cookies store a so-called session ID, with which various requests from your browser can be assigned to the joint session. The session cookies are deleted when you log out or close the browser. If you restart your browser and go back to the website, the website will not recognize you. You will have to log in again (if a login is required) or you will have to reset templates and preferences if the website offers these functions. A new session cookie is then generated, which stores your information and remains active until you leave the site and close your browser.
2. c) Persistent cookies are automatically deleted after a specified period, which may vary depending on the cookie. You can delete the cookies at any time in the security settings of your browser.

(3) For what purposes do we use cookies?

We use cookies to personalize content and ads, to provide social media features and to analyze traffic to our website. We also share information about your use of our website with our social media, advertising and analytics partners. Our partners may combine this information with other data that you have provided to them or that they have collected as part of your use of the services. You consent to our cookies if you continue to use our website.

(4) Overview

Purpose	Description	Storage duration
Technically necessary cookies	Technically necessary cookies make it possible to use our website by enabling basic functions such as page navigation and access to secure areas of the website. Visiting our website cannot function properly without these cookies. Technical. The legal basis for the processing of personal data using technically necessary cookies within the meaning of § 25 para. 2 TDDDG is Art. 6 para. 1 lit. f) GDPR	Session cookies – are deleted when the browser is closed.
Performance (e.g. the user’s browser), display and preferences	When using our website, cookies are used (e.g. to recognize the browser) to improve performance (e.g. faster loading of content). When you visit our website, the country and language selection determined or selected by you is saved in cookies to save you having to make a new selection on subsequent visits. We check in advance whether your browser supports cookies and this information is stored in another cookie. You will then be shown localized contact information for your country and language, which will also be saved. The legal basis for this is Art. 6 Para. 1 S. 1 S.1 lit. f) GDPR.	Session cookies – are deleted when the browser is closed.
Advertising cookies (marketing)	We use advertising cookies to assess the efficiency of our advertising measures and to derive optimizations from them. The legal basis for this is Art. 6 para. 1 sentence 1 lit. a) GDPR, § 25 TDDDG.	Persistent cookies – remain, but are automatically deleted after 26 months at the latest if the website is no longer visited, unless shorter periods apply in individual cases, see (6) (overview) and section C. Processing by third-party providers.
Web analysis (tracking)	We use third-party analytics cookies to understand how visitors use our site. This helps us to improve the quality and content on our site. The aggregated statistical information includes data such as total number of visitors. For example, we find out how often and in what order the individual pages were accessed and how much time visitors spend on our pages on average. We also find out whether users have already visited our website at an earlier point in time. The legal basis for this is the consent given to us (Art. 6 para. 1 sentence 1 lit. a) GDPR, § 25 TDDDG)	Persistent cookies – remain, but are automatically deleted after 12 months at the latest if the website is no longer visited, unless shorter periods apply in individual cases, see (6) (overview) and section C. Processing by third-party providers

 

 

 

(5) Control over cookies

You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or in general and activate the automatic deletion of cookies when closing the browser. If cookies are deactivated, the functionality of this website may be restricted.

(6) Overview

A detailed overview of the cookies used and their storage duration can be found here.

4. Contact forms

You have the opportunity to enter your personal data at various points on our website in order to contact us or leave us your feedback. We have marked the relevant mandatory information as such. Without this information, we cannot provide you with the requested service. At the time of entry, we store this information as well as your IP address and the time (date and time) of sending.

For the processing of the data, reference is made to this privacy policy as part of the sending process. Alternatively, it is possible to contact us via the email addresses provided. In this case, the user’s personal data transmitted with the email will be stored. The data will be used exclusively for processing the inquiry.

This data is processed on the basis of Art. 6 para. 1 sentence 1 lit. b) GDPR if your request is related to the performance of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, the processing is based on our legitimate interest in the effective processing of the inquiries addressed to us (Art. 6 para. 1 sentence 1 lit. f) GDPR) or on your consent (Art. 6 para. 1 sentence 1 lit. a) GDPR) if this has been requested.

The processing of the personal data from the input mask serves us solely to process the contact. In the case of contact by email, this also constitutes the necessary legitimate interest in processing the data. The other personal data processed during the sending process is used to prevent misuse of the contact form and to ensure the security of our information technology systems.

The data is deleted as soon as it is no longer required to achieve the purpose for which it was collected. For the personal data from the input screen of the contact form and those sent by email, this is the case when the respective conversation with the user has ended. The conversation is ended when it can be inferred from the circumstances that the matter in question has been conclusively clarified.

5. Promotional e-mail communication

5.1 Registration for e-mail receipt

You have the option of registering for our promotional e-mail communication, which we use to inform you regularly about news, e.g. regarding our products.

Double opt-in procedure: Registration for our newsletter is always carried out in a so-called double opt-in procedure. This means that after registering you will receive an e-mail asking you to confirm your registration. This confirmation is necessary so that nobody can register with other people’s e-mail addresses. Subscriptions to the newsletter are logged in order to be able to prove the registration process in accordance with legal requirements. This includes storing the time of registration and confirmation as well as the IP address. Changes to your data stored by the mailing service provider are also logged. We process your personal data, with the exception of your e-mail address, to personalize your newsletter and to send industry-relevant information about the industry in which your company operates. In addition, your personal data enables us to categorize you into defined target groups in order to improve the relevance of the communicated content that you receive (e.g. country-specific information that contains content relating to your country).

The legal basis for the above-mentioned processing operations in the context of advertising email communication is your consent (Art. 6 para. 1 lit. a) GDPR).

If you no longer wish to receive promotional email communication from us, you can unsubscribe at any time, e.g. by clicking on the link provided in each email.

5.2 Promotional email communication after product purchase

If you have purchased products, software or services via our website, we may send you our promotional email communications without prior registration to receive emails, to the email address you provided at the time of purchase. This applies to promotional email communications promoting similar products to those you purchased through our website.

This email address is stored in our database for this purpose. To prove the legitimacy of sending the promotional email communication, we also store your IP address used for the purchase and the time of the purchase.

The legal basis for the above-mentioned processing operations is our legitimate interest (Art. 6 para. 1 lit. f) GDPR. Our legitimate interest in data processing is the direct advertising of our products to our customers and your interest in offers and promotions.

If you no longer wish to receive promotional email communication from us, you can unsubscribe at any time, e.g. by clicking on the link provided in each email.

5.3 Service provider for sending advertising emails:

5.3.1 Inxmail

We use Inxmail. Inxmail is an email marketing software from Germany.

The email addresses of our email recipients, as well as the other data described in this privacy policy, are stored on Inxmail’s servers in the EU. Inxmail uses this information to send and analyze emails on our behalf.

Furthermore, Inxmail may use this data to optimize or improve its own services, e.g. to technically optimize the sending and presentation of emails or for economic purposes in order to determine which countries the recipients come from. However, Inxmail does not use the data of our email recipients to write to them itself or to pass it on to third parties.

We have concluded an agreement with Inxmail on order processing (Art. 28 GDPR).

Information on the third-party provider: Inxmail GmbH, Wentzingerstr. 17, D-79106 Freiburg/GERMAN, E-Mail: info@inxmail.de, Web: www.inxmail.de, Phone: +49 761 296979-0, Fax: +49 761 296979-9You can view Inxmail’s privacy policy at.

5.3.2 Mailchimp

We use Mailchimp to send newsletters and direct marketing. Mailchimp uses email information to send and analyze emails on our behalf

Information on the third-party provider: Mailchimp (https://mailchimp.com/), provider: Rocket Science Group, LLC, 675 Ponce De Leon Ave NE #5000, Atlanta, GA 30308, USA, Privacy Policy and legal information: https://mailchimp.com/de/legal/ sent.

We have concluded an agreement with Mailchimp on order processing on the basis of the standard contractual clauses.

5.4 Evaluation of advertising emails

We would like to point out that we can evaluate the user behavior of the recipients of our advertising email communication. For this analysis, the emails sent contain so-called web beacons or tracking pixels, which are single-pixel image files. For the evaluations, we link the collected data or parts thereof and the web beacons with your email address and an individual ID.

Links received in promotional email communication also contain this ID. We use the data obtained in this way to create a user profile in order to better tailor advertising email communication to your interests. In doing so, we record when you read our emails, which links you click on in them and deduce your personal interests from this. We may link this data to actions you have taken on our website.

The legal basis for the evaluation described above is your consent (Art. 6 para. 1 sentence 1 lit. a) GDPR), which you can give us voluntarily when registering for promotional email communication. This also applies to the sending of promotional email communication after a purchase without separate registration for email communication. Our legitimate interest in data processing in the context of tracking is our need to be able to better tailor our promotional email communication to the interests of our customers.

You can object to the tracking described above at any time by unsubscribing from promotional email communication.

6. Deletion of data

The data processed by us will be deleted in accordance with the legal requirements as soon as the consent given for processing is revoked or other permissions cease to apply (e.g. if the purpose for processing this data no longer applies or it is not required for the purpose).

If the data is not deleted because it is required for other and legally permissible purposes, its processing is restricted to these purposes. This means that the data is blocked and not processed for other purposes. This applies, for example, to data that must be retained for commercial or tax law reasons or whose storage is necessary for the assertion, exercise or defense of legal claims or to protect the rights of another natural or legal person.

Further information on the deletion of personal data can also be found in the individual data protection notices of this privacy policy.

1. Processing by third-party providers
2. Web analysis services and advertising

7.1 Google Analytics

This website uses Google Analytics, a web analytics service provided by Google Inc (“Google”). Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of the website is usually transmitted to a Google server in the United States of America and stored there. However, if IP anonymization is activated on this website, your IP address will be shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area beforehand. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and truncated there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide other services relating to website activity and internet usage to the website operator.

The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.

You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Google by downloading and installing the browser plug-in provided by Google: http://www.youronlinechoices.com/de/praferenzmanagement/.

Instead of a browser plugin or within browsers on mobile devices, an opt-out cookie can be set via the following link: The opt-out cookie will prevent Google Analytics from collecting data on this website in the future. Deactivate Google Analytics.

Instead of a browser plugin or within browsers on mobile devices, an opt-out cookie can be set via the following link: The opt-out cookie will prevent Google Analytics from collecting data on this website in the future. However, it only works in this browser and for this domain. If your cookies have been deleted in this browser, you will need to click on the above link again.

This website uses Google Analytics with the extension “_anonymizeIp()”. This means that IP addresses are further processed in abbreviated form, thus excluding the possibility of personal references. If the data collected about you is personally identifiable, it is immediately excluded and the personal data is deleted immediately.

Demographic functions of Google Analytics

This website uses the “demographic characteristics” function of Google Analytics to generate reports that contain information on the age, gender and interests of visitors. This data comes from Google’s interest-based advertising and from visitor data from third-party providers, including Google Accounts, Gmail, YouTube and Google Display Network. The data cannot be assigned to an individual person. You can deactivate this function at any time in the settings of your Google account or opt out of the collection of your data by Google Analytics as described in this section.

We use Google Analytics to analyze and regularly improve the use of our website. We can use the statistics obtained to improve our offer and make it more interesting for you as a user. The legal basis for the use of Google Analytics is the consent given in accordance with Art. 6 para. 1 sentence 1 lit. a) GDPR.

Information from the third-party provider: Google Dublin, Google Ireland Ltd, Gordon House, Barrow Street, Dublin 4, Ireland, Fax: +353 (1) 436 1001. Terms of use: https://www.google.com/analytics/terms/, Overview: https://support.google.com/analytics/answer/6004245?hl=en, as well as the privacy policy: https://policies.google.com/privacy?hl=en .

7.2 Google Tag Manager

This website uses Google Tag Manager as part of Google Analytics. Tags are small code elements on our website that are used to measure traffic and visitor behavior, track the impact of online advertising and social media, use remarketing and targeting, and test and optimize the website, among other things. Google Tag Manager is a solution that allows Busch to manage website tags via a single interface. The Tag Manager tool itself (which implements the tags) is a cookieless domain. The tool triggers other tags, which in turn may collect data. Google Tag Manager does not access this data. If a deactivation has been made at domain or cookie level, this remains in place for all tracking tags that are implemented with Google Tag Manager.

Further information on Google Tag Manager can be found on the Internet at: https://www.google.com/analytics/tag-manager/use-policy/

8. Links to other websites

Our website may contain links to websites operated by third parties that are not covered by this privacy policy. These third-party websites have their own privacy policies and may also use cookies or other tracking technologies. The respective operator or the person designated as responsible for the corresponding website is responsible.

The links to external websites are checked by us before linking. However, we have no influence on whether their operators comply with data protection regulations. If we become aware of any violations or infringements, we will remove the relevant links.

1. Social media
2. Basic information on plugins and embedded functions and content

We incorporate functional and content elements into our online offering that are obtained from the servers of their respective providers (hereinafter referred to as “third-party providers”). These may include, for example, graphics, videos or social media buttons and posts (hereinafter uniformly referred to as “content”).

The integration always requires that the third-party providers of this content process the IP address of the user, as they would not be able to send the content to their browser without the IP address. The IP address is therefore required to display this content or function. We endeavor to only use content whose respective providers only use the IP address to deliver the content. Third-party providers may also use so-called pixel tags (invisible graphics, also known as “web beacons”) for statistical or marketing purposes. Pixel tags can be used to analyze information such as visitor traffic on the pages of this website. The pseudonymous information may also be stored in cookies on the user’s device and may contain technical information about the browser and operating system, the referring website, the time of visit and other information about the use of our online offer, as well as being linked to such information from other sources.

Notes on legal bases: If we ask users for their consent to the use of third-party providers, the legal basis for the processing of data is consent (Art. 6 para. 1 lit. a) GDPR, Section 25 TDDDG). Otherwise, user data is processed on the basis of our legitimate interests (i.e. interest in efficient, economical and recipient-friendly services) (Art. 6 para. 1 lit. f) GDPR). In this context, we would also like to draw your attention to the following information on the use of the third-party provider privacy policy.

Processed data types: Usage data (e.g. websites visited, interest in content, access times), Meta/communication data (e.g. device information, IP addresses), Contact data (e.g. e-mail, telephone numbers), Content data (e.g. text input, photographs, videos), Inventory data (e.g. names, addresses).

Data subjects: Users (e.g. website visitors, users of online services), communication partners.

Purposes of Processing: Provision of our online services and usability, Contractual services and support, Contact requests and communication, Direct marketing (e.g. by e-mail or postal), Targeting (e.g. profiling based on interests and behavior, use of cookies), Interest-based and behavioral marketing, Profiling (Creating user profiles), Feedback (e.g. collecting feedback via online form), Security measures,

9.2 Services used and service providers

9.2.1 LinkedIn conversion pixel

We use LinkedIn Conversion. Conversion tracking provides additional reporting to better understand what actions users take after seeing or clicking on an ad. With online conversions, we can track actions on the website. This includes the Insight tag and the image pixel. Conversion tracking reports can be created using LinkedIn Conversion.

In detail:

Insight tag:

• Page view (tracking on the entire page): Conversions are counted when LinkedIn members visit pages on your website. Determine which page conversions are counted by setting URL parameters.
• Action-specific: Conversions are counted when LinkedIn members perform an action on your website. Add an action-specific code to a link or button on your website to define for which actions conversions are counted.

Image pixels:

• Image pixel (action-specific tracking): Conversions are counted when LinkedIn members perform an action on your website.

Information from the third-party provider: Linkedln Corporation, 2029 Stierlin Court, Mountain View, California 94043, USA; https://www.linkedin.com/legal/privacy-policy, cookie policy: https://www.linkedin.com/legal/cookie-policy; information on data transfer from the EU, the EEA and Switzerland to third countries, in particular the USA: https://www.linkedin.com/help/linkedin/answer/62533?trk=microsites-frontend_legal_privacy-policy&lang=de

9.2.2 YouTube

We use the YouTube player to integrate videos from a YouTube channel or videos from other providers into the website.

We use the YouTube no-cookies function, i.e. we have activated extended data protection, videos are not accessed via youtube.com, but via youtube-nocookie.com. This is provided by YouTube itself and ensures that YouTube does not initially store any cookies on your device. However, when the relevant pages are accessed, the IP address and the other data mentioned in section B.2 are transmitted and thus, in particular, which of our Internet pages you have visited. However, this information cannot be assigned to you if you are permanently logged in to YouTube or another Google service when you access the page.

As soon as you start the playback of an embedded video by clicking on it, YouTube only stores cookies on your device through the extended data protection mode, which do not contain any personally identifiable data, unless you are currently logged in to a Google service. These cookies can be prevented by making the appropriate browser settings and extensions.

We use the extended data protection mode, which, according to the provider, only starts storing user information when the video is played. The moment playback of the embedded video is started, YouTube uses cookies to collect information about user behavior. According to information from YouTube, these are used, among other things, to record video statistics, improve user-friendliness and prevent abusive behavior.

Irrespective of playback of the embedded videos, a connection to the Google “DoubleClick” network is established each time this website is accessed, which may trigger further data processing operations without our influence.

Addresses of plug-in providers and URL with their data protection notices:

Videos: Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; website: https://www.youtube.com; opt-out option: Opt-out plugin: http://tools.google.com/dlpage/gaoptout?hl=de, Settings for the display of advertisements: https://adssettings.google.com/authenticated. Further information on data protection at YouTube can be found in the provider’s privacy policy at: https://www.google.de/intl/de/policies/privacy/

1. Video surveillance

We use video surveillance on our property.

Video surveillance is carried out to exercise domiciliary rights and to prevent criminal offenses as well as to assert, exercise or defend legal claims. The legal basis for video surveillance is Art. 6 para. 1 lit. f GDPR, whereby our interests arise from the aforementioned purposes. Insofar as special types of personal data are processed, this is done on the basis of Art. 9 para. 2 lit. f GDPR.

The data may be passed on to service providers commissioned by us and bound by our instructions, who perform monitoring tasks for us. In the event of suspected criminal acts, we may also pass the data on to lawyers, insurance companies and law enforcement authorities. We only pass on the data if there is a legal basis for doing so.

Personal data is not processed outside the European Union in the context of video surveillance.

Data from video surveillance is deleted once the purpose for which it was collected has been achieved or no longer applies. Data may be stored for a period of several years if there are facts that justify the assumption that actions can be seen on recordings from a limited period of time that are to be prosecuted as a criminal offense or used to assert civil law claims.

1. Final provisions
2. Safety

We have taken technical and organizational security measures in accordance with Art. 24, 32 GDPR to protect your personal data from loss, destruction, manipulation and unauthorized access. All our employees and all third parties involved in data processing are obliged to comply with the requirements of the GDPR and to handle personal data confidentially.

SSL or TLS encryption: This site uses SSL or TLS encryption for security reasons and to protect the transmission of confidential content, such as orders or inquiries that you send to us as the site operator. You can recognize an encrypted connection by the fact that the address line of the browser changes from “http://” to “https://” and by the lock symbol in your browser line.

11. Changes to our privacy policy

We reserve the right to change our security and data protection measures if this becomes necessary due to technical developments, the expansion of our services or legal changes. In such cases, we will also adapt our privacy policy accordingly. Please therefore note the current version of our privacy policy.